One of the first problems you may run into when starting to create a graphic piece is what typeface will you use? This may seem like a no brainer and then you look at how many options of fonts you have available to you and all of a sudden you are drowning in options. Do you want something that shows off how hilarious you are? Or do you want everyone to know that you’re sophisticated and sleek because you don’t use any serifs? Or do you want all to see that you are dependable and traditional because you do you serifs? How can that one little tic communicate so much!
First things first. When working with a lot of text, you want it to be readable. You may personally prefer a font that is funky and that seems to express your personal voice. And when you are working with a short quip or title this could be the perfect font for you. But when you need to communicate important information to your readers you don’t want the font to be a distraction. Make sure you are choosing a font that will easily convey your message and not make your readers have to squint, turn their head to the side, or stop and re-read. You will lose readership that way and we never want readers to walk away from you just because you chose a font that makes reading difficult.
Secondly, know what you want! When you first start looking at fonts the sheer amount of them can be overwhelming. So becoming familiar with some descriptive words is going to be very helpful. But do not assume that how you would describe a font would be the same as everyone else. This is especially helpful when working with a graphic designer. In your head a particular font may look very elegant and chic. However, those particular fonts you are looking at would be classified at modern. When you find a font or a classification that you like – google it! Make sure that what you are seeing in your head matches with your description of what you are looking for. It makes for a happy designer and a happy you!
We hope that this brief overview of fonts has been helpful as you dive into the world of endless typefaces and fonts.