Is printed material still relevant when it seems like the progression of the world is contingent on technology? You might’ve heard someone ask the question, Is print is dead. Lately, everyone is being forced to stay indoors for a substantial amount of time. This means that people are looking for new ways to stay entertained outside of technology. People are researching interesting indoor hobbies to pick up and many are even bringing back old forms of entertainment that prove comforting and healthily distracting in these times.
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Things such as board games, cards, paperback books, and even going outside to walk around the neighborhood are coming back into style. What does the Documedia team have to say about this? Well, Documedia loves communicating anything through print, so the idea of print making an unexpected, but a much-needed circumstantial comeback is exciting!
With the lockdown forcing people to rely on technology, having a tangible form of entertainment such as reading is suitable for many. Even more importantly, as we see a rise in financial concerns, being able to utilize a service on a budget can prove convenient for many.
In this article, we’re going to discuss the relevance of printed materials such as books, magazines, and newspapers. We’ll also discuss how you could print on a budget for your future success, whether you’re printing for a business or for personal reasons.
At Documedia, we love our technology. But, during these times when we’re inevitably clobbered with technology, printed material is refreshing and provides a necessary balance in this increasing techno-world. That’s right…the Documedia team is bringing printing back.
The Relevancy of Printed Material: Books
Do you recall what your favorite book is? Maybe you had a favorite childhood book that has a special place in your heart even decades later. If you have a toddler, would you say that they have a favorite book, or maybe that favorite “book” that we used to have has now been replaced by a favorite videogame or phone app? How relevant are books to society today?
In a past article on the relevancy of printed books, the Documedia team discussed the appeal of Harry Potter and the Cursed Child when it was released in 2016. That same hype and excitement were present when Harry Potter and the Deathly Hallows was released. When Harry Potter and the Sorcerer’s Stone was first released, it sold extremely well. However, with each book, a new type of hype took over. The Harry Potter series became one of the most talked-about and sought after book series of the 2010s.
Even after the series ended, the Harry Potter series continued to influence many individuals and became a strong part of pop culture. It’s interesting that a simple book would create such a phenomenon…especially when we have heard that print is dead.
The simple truth is that print is alive and thriving. Studies are showing that the printed book gives a huge advantage to story and plot recall over an e-reader. Studies have also shown that when a sample group was given a 28-page story to read on an e-reader and was asked to recall 14 events chronologically, they did worse than the compared group who was asked to read the same story on the printed page.
Students are also more likely to choose a printed textbook over their e-book equivalent. Some college students have even gone so far as to print out their textbook if the book was only offered in an e-book version.
In studies done with younger students, they found that these children were sometimes distracted by the enhanced options in the e-book that gave them multimedia and interaction options but kept them from reading the written words.
Of course, only time can really tell us how greatly we will be affected by digital readers, but it does appear that the printed book is doing very well.
The Relevancy of Print: Magazines and Newspapers
Radio is dead.” “Print is dead.” “Punk rock is dead.” What’s up with all the cynicism over the last several decades? We get that technology is advancing, but why does the advancement of one aspect of life automatically nullify the inclusion of other aspects? Do we remember when MTV debuted with “Video killed the radio star.” With this came a wave of predictions that radio was on its way out.
Prior to that, VHS was assumed to be the death of movie theaters. And television was assumed to be the death of books. But, with time continuing to march us forward, we do get to look back and see that this hype really was a worry for worry’s sake. In fact, the VHS is now completely null and void (unless you’re at my grandmother’s house where they are alive and well). And MTV’s cutting edge image is more of a dull/used edge that is no threat whatsoever to any other mediums.
So, when we hear the call of print’s death, we tend to look at these as just someone who is looking for their 15 minutes of fame. But, what we have seen is a change in print.
We’ve compiled a top-3 list of why printed magazines and newspapers are still relevant (in case you’re wondering if printed materials are still relevant or if print is actually dead):
- Print is perfect for small community news. If you want to hear about large worldwide news, the web is more convenient. However, if you want to know what that commotion two blocks over was, or who won the high school science award, you’re going to see that in local news.
- Print is better for complex topics. Online news reporting is done with the mindset that you’re only going to be here for a short while. So, short while means that content is written in short bits. If you want to read into some more complex or in-depth topics then print is your best choice. Studies show that readers have higher comprehension when reading the printed word, too. So, reading won’t just go in one eye and out the other.
- Advertising in print mediums works. Print marketing campaigns allow the tangibility of their ads to appeal to the senses of their consumers. Studies have also shown that companies that invest in print advertising create brand trust as their consumers see that investment as them being a credible company.
Would you agree with our top 3 reasons why print isn’t dead? As a printing company, Documedia is excited to see what the future holds for print. But, if one thing is for sure, wherever print takes us, and whatever changes we see in print, we’re sure it’ll be exciting.
Printing on a Budget
We’ve touched base on why print is still relevant today–whether it’s in the form of entertainment or for business. Specifically, if you’re a business owner, reading about the relevancy of print for magazines, newspapers, and advertisements probably hits home for you. With that in mind, you’ve also probably already experienced how costly it can be to print out of your own office. With the upkeep and maintenance on your printer, the ink, the toner, the paper, and employee printing habits, those little expenses can certainly amount to a lot over time.
While you will still want to use your own printer for daily reports, it might be time to look for more cost-effective solutions for the rest of your printing needs. There is a buffet of resources to work with when trying to save money without hurting the quality of your printing. That resource smorgasbord is a print shop.
At Documedia, we are proud of the services we can provide due to our unique corporate structure. Our industry utilizes a myriad of vendors who specialize in creating products for distributors like us. These vendors do not have direct sales forces, allowing us to act as a liaison to offer multiple solutions to meet our client’s requirements or access the leading technologies on a pay as you go basis.
We’re able to select among the best solutions for our client’s requirements without having to favor “in house” resources – thereby saving you money.
Step one: Change ‘at home’ printing habits. Print on both sides of the paper if you can and, when possible, make your document a PDF file, storing the information as electronic text. The best way to save paper and ink is to bypass them entirely. Storing your PDF files on your computer might just be the same difference as filing a print out in an office drawer–except it costs you nothing!
Step two: Partner with a print shop that will save you money and ultimately get you better quality on your print media!
It’s time to get ahead of the game on your printing! Implement good office-printing habits, use the professionals when your print media needs to be up to par, and take the headache out of all of it!
The Perfect Print Company for You
At Documedia, we offer cost-effective print communications solutions! At a time when budgets are shrinking and more attention is being paid to the bottom line than ever before, Documedia shows how you can be fiscally frugal yet still attract the donors and program participants you need to grow.
We are one of the most trusted and well-known print companies in California, offering high quality, and low-cost print communication strategies in the Inland Empire and surrounding areas. If you need cost-effective print solutions that will help you thrive without busting your budget, contact us today!