When you are on a trade show floor, you are in the jungle.
Your senses at a trade show are on high alert. There’s an overhead din from the thousands of conversations that surround you. Everywhere you see signs and posters touting every type of message. People are standing waiting to shake your hand and introduce you to their latest product. The enormous cavernous room’s LED lights cast a strange glow on everything. Being a customer in a tradeshow is hugely overwhelming.
That’s why if you’re the one working your tradeshow booth, you have got to be willing to make yourself stand out!
Most booths are going to have a lot of the same standard fare. You will see banner stands and printed table throws. And honestly, those have their place in a trade show. However, we have a suggestion to make – Customization. One of the things that make trade shows uniform is that everyone has the same size cutouts, build outs and do-dads. Instead, you might want to look at some custom graphics that can take your trade show booth to the next level. Try a different style of background. Or think outside the box on your banner stands. If everyone is looking the same, what will make your company stand out?
Another thing that helps you stand out is your staff and their handouts.
Most companies have the standard polo that their employees wear to trade shows. Why not try a different design, a different color than what you usually see. And just as important, but very often overlooked is the handout. Everyone is going to be giving out the typical brochure and business card. Spending a little extra time designing a printed piece that gives excellent, concise information but also looks different than your standard tri-folds can help people remember you and lead to sales.
At Documedia, if you can dream it, we can print it. We specialize in customized interesting marketing pieces and trade show kits. We want to help you stand out and never be overlooked.