Pantone is best known for its propriety color space, primarily used in industries such as graphic, product, and fashion design, and printing and manufacturing. They are also known for supporting and managing color from design to production in its physical and digital forms on a variety of materials. So, it’s safe to say that Pantone is the king of color. And what they decide, in the world of graphic, fashion, and product design, goes. That’s why the announcement of their 2020’s Color of The Year is making headlines.
The Color of The Year:
For the past two decades, Pantone has selected a color to represent each year. This distinguished color is purposed to embody the emotion and relevant happenings of the world at that time. And the decision is made only with thoughtful consideration and trend analysis by Pantone’s color experts at the Pantone Color Institute. These experts (who likely have the best job in the world), look for inspiration in all parts of the world. From the entertainment industry to traveling and art, and even socio-economic conditions, they anticipate which color will take the lead in the year to come. And with their color expertise, in anticipation of what the new year will hold, deem one color to represent it all. And this year, it’s Classic Blue.
Classic Blue 19-4052
For this new year of 2020, Pantone chose Classic Blue. It is a blue with no other agenda than being blue; it is the simply labeled “blue” crayon in your crayon box; it is not light blue, it is not dark blue, not indigo or navy, not dusty or pale or icy, nor is it anything in between. It’s blue. Classic Blue, just as you’d imagine it. And while this may seem too simple or uninspiring, Pantone saw this timeless color in a whole new way for the ultra-modern and digitized era we face.
Pantone remarked, “this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” It is the color that will create tranquility, honesty, and a sort of refuge in the midst of an ever-changing and speedily-advancing world. Pantone’s color experts considered the uniqueness of our age in choosing this color– that as technology relentlessly continues to advance, our human ability to process and comprehend can’t keep pace. And so Classic Blue is purposed to lend relaxation and connection as a universally-favored color to be a stabilizing presence in this quick-paced and ever-evolving world.
Classic Blue in 2020
The Pantone Color Institute is a leader in all things color. Using color psychology and emotional connotations, they highlight seasonal runway colors, predict global color trends, and offer color advisement for companies’ product and brand visual identity. And so, be sure to look out for their favorite color, Classic Blue, in emerging trends. You might even consider incorporating this elegant shade into your branding and advertising over the next 12 months
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