Unless you haven’t been paying attention at all, you will know that Duo-Tone has had quite the resurgence in the last year.
We say resurgence because this process is quite old. Take a look at any old sepia-toned photograph, and you have seen duotone. This process is created by “using the superimposition of one contrasting color halftone over another color halftone. This is most often used to bring out middle tones and highlights of an image” (source) Because this process has been used in printing images for such a long time it traditionally has been used in marketing and advertising to illustrate traditional values and stability. And we are not saying that it can’t be used to show these same things today, but 2018 gave this look an overhaul.
Perhaps it was designers fearlessly using color combos that had not been used regularly together before or maybe it was the abundance of brands and marketing that adopted this look, but you can find it everywhere.
One of the most notable brands to use duotone is Spotify. You can see duotone when you go to Your Daily Mix page along with other mixes that they have put together. Where Spotify uses this technique to come across as edgy and unique; Denmark based Holm Marcher and Co. uses duotone to speak to their professionalism. The sleek colors used help you focus your attention and draw out their message of a company you can trust with your marketing.
Is duo-tone something that you want to utilize in your print pieces? It could be a good move. You can show that you are aware of current trends while still holding on to the values that have made your company last. Talk to us today to see how you can utilize duo-tone in your print pieces today!