When you are first getting into the world of printing there are so many new terms that you can easily become confused. What the heck is a bleed or a stabbing? No on wants a blood smear on their flier (unless maybe it’s a flier that is inviting you to a halloween party… but still!) What is the difference between embossing and debossing? Do you want a foil or a watermark? So here is a quick go to guide to get yourself immersed in the printing world.
Portrait vs. Landscape – This may seem very basic but are very helpful terms to know when talking to a designer. Portait is when your page orientation is set to where your page’s height is greater than the width. And Landscape is the opposite, where the width is greater than the height.
CMYK vs. RGB – Both of these are color models. CMYK stands for cyan, magenta, yellow and key (black – fun fact – this is called key because back in the printing press days the plate that held the black ink was called the key plate because it held all the important key information). RGB stands for red, green and blue. CMYK is used for all printed materials where RGB is used with anything with the web.
Gradient – also known as a blend this is a smooth transition from one color to another or from one tint to another tint
Proof – this is layout of your product that is used to double check the accuracy of the text, colors, images and layout of your piece
Bleeds – a bleed is when the image or color extends off the edge of the page. You will want to make sure that none of your critical information or images are within the edges of a bleed because they will usually be cut down to fit the size paper that you need.
Slugs – this is an area outside of the printing or image area and outside of the bleed area that contains certain instructions or marks for the printer.
These are a just a few basic terms to help you to navigate the road of printing. We will be posting more on these terms in the near future!