Corporate branding can take on several forms. It’s your logo, your culture, your online presence, and more. But once you’ve built this identity and matched it with an attractive design, it’ll then need to gain recognition among consumers. This can be challenging. How does one gain comradery and loyalty? While there are many ways in which to build a fanbase for your business, branded apparel is among our favorites! Here’s why:
1. Visual Recognition
People are generally visually-oriented. That’s why it takes a great design to catch the eye and the attention of consumers. And once they’ve seen your logo a few times, looking stylish on their friend’s t-shirt, they’re likely to recognize it again. People are far more likely to partner with or purchase from a company with which they are familiar, so make sure to become a friendly face.
2. Cultivate Culture
Among both employees and consumers, branded apparel will help create a positive culture for your business. Build comradery and community in support of all that you do. This can be a great way to boost morale among your employees. They will gain a sense of belonging and unity, consequentially advancing the function of your business.
3. Gain Credibility
Your logo proudly placed on a piece of clothing will create the perception that your business is well-established. Consumers will assume that you are well-known around town and therefore dependable. With this credibility, people will readily submit their trust to your positive reputation.
4. Consumer Loyalty
Give your faithful customers a way to demonstrate their support in their everyday lives. Simply wearing your t-shirt or hat, allows them to announce their love for you! This will provide an endorsement for your business and will spark conversation between loyal and potential customers.
5. Long Lasting
Consider the piles of t-shirts that you own. Or the number you’ve given away to GoodWill. T-shirts are so often accumulated but rarely discarded- especially those with a great design. If your branded apparel is a favorite in the wardrobes of your customers, their brand support will serve you for a long time.
6. Gain Ambassadors
Who are the people that are most likely to use your product? They are likely the ones who will interact with a community of those who need it. So, be sure that those who love your brand represent it well. If they are dressed in your branded apparel, they will likely entice potential customers to share in the benefits of your business!
7. A place to start
According to the Advertising Specialty Institute, 85% of consumers will remember an advertiser’s brand if they are given a free t-shirt. While revenue from your apparel might sound like a great side gig, you might need to consider giving away some cool t-shirts for free. But don’t worry, it will be a profitable investment to you in the end! So grab a t-shirt cannon and start gaining a strong foundation of loyal customers!
When it comes to corporate branding, do not overlook the value of branded apparel! With a great design, your loyal customers will serve as an essential marketing tool for your business. Invite them to share in the endeavors and success of your company. For all of your branding apparel do not hesitate to call on us at Documedia!