It was 35 years ago that MTV debuted with “Video killed the radio star” and with it came a wave of predictions that radio was on its way out. Prior to that VHS was to be the death of movie theaters and the television was the death of books. But with time continuing to march us forward we do get to look back and see that this hype really was worry for worry’s sake. In fact the VHS is now completely null and void (unless you’re at my grandmother’s house where they are alive and well) and MTV’s cutting edge image is more of a dull/used edge that is no threat whatsoever to any other mediums. So when we hear the call of print’s death we tend to look at these as just someone who is looking for their 15 minutes.
But what we have seen is a change in print. So we have compiled a list here of why printed magazines and newspapers are still relevant:
• Perfect for small community news. If you want to hear about large world wide news you are going to look on the web. If you want to know what that commotion two blocks over was or who won the high school science award you are going to see that in local news.
• Print is better for complex topics. Online news reporting is done with the mindset that you are only going to be here for a short while. So they write in short bits. If you want to read into some more complex or in depth topics then print is your best choice. Studies shows that readers have higher comprehension when reading the printed word
• Advertising in these mediums works. Print marketing campaigns allow the tangibility of their ads to appeal to the senses of their consumers. Studies have also shows that companies that invest in print advertising create brand trust as their consumers see that investment as them being a credible company.
We are excited to see what the future holds for print but we are sure that whatever it is, it will be exciting.