Promotional products hold an essential place in the world of advertising. They can drive sales, build brand awareness, and serve as a useful gift to your valued customers. They even have a proven history of success–one that is as old as the US itself. So, make sure that promo items, from ballpoint pens to Bluetooth speaker water bottles, are included in your marketing plan. And if you’re not convinced of their usefulness, we’ve compiled proven statistics from several studies into everyone’s all-time favorite trivia show. That’s right; we’re here to present to you, promo product Jeopardy for your entertainment and enlightenment. So let’s begin
$200
80 percent of consumers own between one and 10 of these items.
Answer: What are promotional items?
$300
This percent of consumers use promotional items every day.
Answer: What is 83 percent?
$400
Only one in five people will do this with their promotional item
Answer: What is throw it out?
$500
If a recipient does not want or need a promotional product, they will do this with it.
Answer: What is pass it along or donate it?
$600
This product generates the most impressions of all branded items because they are practical and reusable.
Answer: What are bags?
$700
Sixty percent of people will hold onto a promotional item for this many years.
Answer: What is two years?
$800
Thirty-one percent of US consumers own this.
Answer: What is a promotional bag?
$900
Ninety-one percent of consumers have at least one promotional product here.
Answer: What is their kitchen?
$1000
This group is more likely to own promotional bags, writing instruments, and calendars.
Answer: What are women?
$200
Promo products produce this percent in growth increase for businesses
Answer: What is 90 percent?
$300
Adding a promotional item to a business’s media marketing tactics boosts the effectiveness of their other forms of media by this percent.
Answer: What is 44 percent?
$400
This percent of customers are more likely to do business with a brand after receiving a promo product.
Answer: What is 90 percent?
$500
These are the most effective form of advertising among all generations.
Answer: What is 83 percent?
$600
Education, finance, non-profit, healthcare, and construction clients
Answer: What are the top 5 buyers of promo products?
$700
This percent of customers recall branding on promotional items they have received. That’s 67 percent higher than broadcast advertising and 78 percent higher than online, print, and mobile advertising
Answer: What is 90 percent?
$200
He was the first to use promo items in 1789 for his presidential campaign in the form of commemorative buttons
Answer: Who was George Washington?
$300
The first promotional product trade show was held in this year
Answer: What is 1914?
$400
In the 1880s, the promo product industry expanded when he imprinted his logo on book bags.
Answer: Who is Jasper Meek?
$500
This is the biggest selling promo item of all time, invented in 1945.
Answer: What is the ballpoint pen?
$600
This image produced unprecedented growth for the promotional products industry in the 1960s.
Answer: What is the smiley face?
$700
This has been the most popular category for promotional products since the 1990s.
Answer: What is apparel?
$800
This company began in 1906 when representatives from twelve promo product manufacturers agreed to form an industry-specific trade association for issues like pricing, creating new ideas, and operating procedures.
Answer: What is Promotional (PPAI)?
So, how did you do? We hope you enjoyed our version of Jeopardy! (And didn’t cheat too much.) Promotional products have proven their value in marketing statistics, consumer data, and even throughout history. That’s why we at Documedia believe in their inherent worth to our customers and their businesses. If you’re looking to expand your means of advertising with products that will benefit your clients and build brand awareness, consider using promotional products. We at Documedia have every type of product you can imagine! Contact us today to get your brand on the items your clients will appreciate and use regularly!
