Each year Pantone announces its color of the year. This year has been 18-3838 ULTRAVIOLET. The year before it was 15-0343 Greenery. At the beginning of the year, a color is selected to represent the heart and soul of that period. Colors can be compelling. If you follow the psychology of color, then you will know that colors can help to alter a mood, aid in making a decision or even deter specific actions.</h3?
While society has tried to create a system of how we interact with colors, what is interesting is how personal these interactions with color can be. For example, the color yellow. Some people will see it and find it joyful, inspiring, and representing health and happiness. While someone else viewing the same color will see danger, warning or sickly. In many ways, color is an intensely individualized experience which makes a consensus on a particular color a fascinating thing.
The world’s ugliest color has been categorized as Pantone 448 C. At one time it was called olive green. But when olive producers objected saying that the connection would hurt the olive industry, you know you’ve got an ugly color on your hands. The name was then changed to drab dark brown. The color has been compared to fecal matter a few too many times not to see the full comparison. And it is now being used on the packaging of cigarettes in many countries around the world to detract people from buying that product.
At Documedia, we love the excellent use of color and will go the extra mile to ensure that Pantone 448 C stays far away from your company and your printing needs.