Audience appeal and professional acceptance come with a campaign message that can impact and inspire. So where do you start? Know your audience. You aren’t going to sell Apple a PC, but Apple might sell you on a Mac. Why? Because they know they’re audience. They know you. Putting their very real, tangible product in your hands and letting you experience it- was them knowing you. They knew you wouldn’t be able to walk away without buying it. The same goes for the campaigner. Winning people to your side means knowing what they need even before they know it. It means handing them something they can relate to.
Once you know your audience, you can create your campaign message. This is where your print communications come in. Let’s face it. You can’t run a political campaign without print.
It’s time to market to your audience Robin Hood style. Think of this like an archer aiming at a target. Don’t settle for merely sinking your arrow somewhere on the board. Hit the bull’s eye! Then hit the arrow in the bull’s eye! Yes, Robin Hood style.
A political campaign needs to use print like Hood used his arrows. Your print communications need to use content that resonates with your world.
While we are on board with the use of social media and the full wonders of the internet- it is the crisp mailer or postcard that will make it onto the dining table of America’s homes and into the hearts of America’s people. It’s that tangible piece of beautiful paper that clearly and confidently gives your campaign message- that will cause people to go to the wonderland of Google, where they can become educated about your campaign. Print is very much alive in speaking and holding a conversation with very real people.
Looking to launch your campaign? You are going to need a full range of signage, booth and table decoration options, sales literature and branded promotional products that won’t fall to the bottom of the bag or be forgotten. Equip your campaign with the best first impression and impactful professionalism print media can provide. And on that note, for a dynamic presence in business or politics, might we humbly suggest that you need us? Us-being Documedia Group.