What more can be done to make your packaging stand out?
It is one of the most critical aspects of marketing your product up against your competitors that are shelved right next to yours. What can you do to make your product be the one that goes home with your target market? We suggest maybe try something new. If you’ve done the bright colors or you’ve done the minimalist look, or if you’ve tried on-site coupons perhaps you should look into augmented reality labels.
More people are familiar with Virtual Reality with is a program within a headset that gives you a fully immersive experience. Whereas Augmented Reality lays digital information over real-world items using a smartphone, a type of lens to see through or a computer. The most famous example of AR would probably be the game Pokemon GO that took over our society for a few months. Everyone was outside trying to collect the latest and greatest pokemon while interacting with the world around them.
To use this marketing and more accurately on your packaging you create a label that will enable your customers to use their smartphone to either take them to a specific website, take them to exclusive content or you can create a game or contest for them to compete in. Each of these allows you create more interaction with your and your customer and to build brand loyalty while also driving sales.
One of our favorite examples of AR labels is from the wine company 19 Crimes.
Each of their bottles features a person who committed 1 of 19 crimes that could lead to the punishment of Transportation otherwise known as their relocation to Australia.
“The men on our labels are not those of fiction. They were flesh and blood. Criminals and scholars. In history, they share a bond receiving ‘punishment by transportation’. It could have shattered their spirits. It didn’t. Today, we toast those men and the principles they lived by.”
See their label AR here.
If you are interested in AR labels, please speak to us today. We can help you take your packaging game to the next level.