Millennials are one of the largest generations today. They take up a considerable portion of the market. But what we often hear about them is their negative generational traits. Millennials are lazy, entitled, and disloyal. With these types of labels assigned to them, it’s hard to want to change your marketing to appeal to them. The fact of the matter is that Millennials are different from any other generation that we’ve seen so far. But that doesn’t mean that we can ignore them or not change our practices to appeal to them. Don’t be left in the dust because you can’t change with the times. Here are some ways that understanding millennials can improve your business:
Millennials are socially conscious:
Out of all the generations, Millennials are the most socially aware. They have proven themselves to be more willing to spend money on a product that is made from sustainable sources, is eco-friendly or comes from a company that is conscious of their carbon footprint. What this means for businesses is it’s time to look at your company. Where are there changes that could help you be more eco-friendly? Or if you are already doing this, how can we get the word out? How does this play itself out in your messaging and branding? Don’t miss out on sharing your business practices or how you care about the environment to help build good relations with millennials.
Millennials engage with content with a twist
Content is King: This marketing staple is still entirely correct. You do need engaging content to be seen and known by your customers. But Millenials are quickly bored with the same old, tried and true material. Lengthy descriptions of features and benefits are not going to get you very far with that crowd. Instead, Millennials respond well to concise content. Content that is eloquent but witty. This could be seen in a short but engaging blog post. Infographics get out a lot of information while still engaging the user. Youtube content is significant to utilize. A lot of information can be shared in one minute, and it also puts a face to the data. It can build trust and allow you to use humor to engage.
In our next blog, we will look at how to use social media to engage Millennials.