The print industry is not what it used to be, that much is true. You have only to look at the numbers and see that readership on many newspapers and magazines are down drastically from what they were 10 or 15 years ago. The rise of the internet has caused many magazines to reconsider their physical presence. However, this trend has led to some surprising new markets for magazines.
The fall of the entertainment but the rise of the news
The unstable political climate has helped certain news reporting magazines in recent years. When there are significant events that will bring change to the readers, news magazines are seeing readers reaching out for quality reporting to help them to understand the fullness of these changes. The converse has also been observed. Celebrity news and gossip magazines have seen drastic falls. Many celebrities are able to connect with their fan bases on social media, so the tabloids are not needed because the need has already been satiated.
Niche markets are desirable
The art of it all
Many of these niche magazines have a different business model and do not need to rely on advertisers to fund their magazines. The aesthetic of the magazine changes and allows the piece to become more of an art form. The creators can experiment with paper texture, photography or different design elements to engage their readers more. Also, the readers are more likely to hold onto the magazines when they are seen as artwork over a disposable magazine.
If you would like to print your own niche magazine, please talk to us. We can help you with all of your printing needs.