As a society, we have a strong love of decals. How do we measure this? By simply driving down the road. Cars will pass you by, and while you will never have a chance to have a discussion with that driver about their political beliefs, their ideologies or how many kids they have, you will have an accurate view of what they think. In no other part of the world have decals become such a staple point as it has here in America. Many cars will boast of a particular university, a sports team or a call to action. But cars no longer are the only avenue for such Decal Appeal. Ranging from sports equipment to water bottles to laptops, it seems that if it stays still, you can stick a decal on it.
There’s a decal for that – put a bird on it. Why companies are using decals and why american’s like decals
And one eventually begins to wonder why this phenomenon exists in the United States? Where this is just our humble speculation, one thought process we have is that branding is the next evolution of advertising. Advertising has been around for a very long time. Even in ancient times in Asia, Africa, and the Roman Empire, there are discoveries of texts and advertisements of political campaigns or commercial ventures. But much of early advertising was only to announce a product, its features, and its benefits. But with the rise of branding, advertising has turned these features and benefits into emotional connections and part of a person’s identity.
One of the most prominent brands today is Apple. They do not merely sell technology but an identity. If you use an Apple product, you become the hippest, most creative, forward-thinking, adventurous and most admired versions of ourselves. When you see an apple logo somewhere, you know what it is and have an idea of that person’s ideals. So as you are growing your branding, you may want to look into decals as well. Remember that you a decal unto itself does very little, but paired with a great branding strategy, you can see some real movement with your sales and customer loyalty.