When it comes to branding giving a consistent message is absolutely key.
This one aspect can be the success of your brand or frankly, the highest contributing factor to your decline. That seems like a strong statement. But that’s how important consistent branding is to your business. A business that doesn’t value consistency will see their customers come and then go never to return. When you have a consistent brand and product your clients always know what they are going to get and that in turn builds trust. When your customers trust you they continue to return to use your services over and over again. They talk about your services and refer you to their friends (and we all know word of mouth marketing is the best). They begin to recognize you for your logo, your messaging and your color schemes. It’s the way that people see a swoosh and know that they should Just do it. It’s a pair of golden arches that have become synonymous with I’m lovin’ it.