Color. It’s a thing of incredible diversity, balance, and beauty. While it all starts out with three primaries, color explodes into kaleidoscope of infinite definition. If you’re a woman, you understand that lipstick is never just red. And if you’re a man, you understand that the mauve shirt you’re wearing is definitely not pink. There are a plethora of hues to every color that paint the world we love.
Color matters. And the right color matters even more. Nothing is so true in the world of print media. You have to understand that every color has the incredible ability to send a powerful message- from energetic and happy to serene and wise. Marketing research indicates that over 80% of visual information is related to color. While we may often take it for granted, color is constantly surprising us with every new experience or interaction. From the sleek seafoam Fiat that you are posing next to – soon to appear on your Instagram feed – to the coffee travel mug from your new favorite roasters whose logo appears in a vintage orange, you are encountering color.
While color theory encompasses a multitude of definitions, concepts and design applications, we will focus on how to wield this powerful force through print media.
For the businessman, you need a brand color; the kind of color that speaks to the feel of your company. A wellness loft or chiropractic office would want to choose from calming colors such as light blues and greens. A gym or dance academy on the other hand will want to go bold with vibrant oranges, yellows, and reds. The brand color you choose to appear on your business card, logo, website, marque, signage, and other print media will leap into hearts and minds simply because that is what colors do.
When is it ever okay for the colors on the paper to not match the colors on your design file? Basically never. Why? Because you chose those colors for their message.
Eye-catching, full-color printing impacts and draws the world to your company’s print media, and thus, to you. If you are looking for an awesome printing company that understands how to communicate a company message with ink, we’re it! Choose from the entire color spectrum in the known universe and we can print it, using our state-of-the-art technology, large format and high volume laser or inkjet printers. For pristine colors on your next mailer or brochure and a whole gambit of print-ables, choose Documedia to do your printing project!