Corporate branding can take on several forms. It’s your logo, your culture, your online presence, and more. But once you’ve built this identity and matched it with an attractive design, it’ll then need to gain recognition among consumers. This can be challenging. How does one gain comradery and loyalty? While there are many ways to build a fanbase for your business, corporate apparel is among our favorites! Here’s why:
People are generally visually-oriented. That’s why it takes a great design to catch the eye and the attention of consumers. And once they’ve seen your logo a few times, looking stylish on their friend’s t-shirt, they’re likely to recognize it again. People are far more likely to partner with or purchase from a company with which they are familiar, so make sure to become a friendly face.
2. Cultivate Culture
Among both employees and consumers, branded apparel will help create a positive culture for your business. Build comradery and community in support of all that you do. This can be a great way to boost morale among your employees. They will gain a sense of belonging and unity, consequentially advancing the function of your business.
3. Gain Credibility
Your logo, proudly placed on a piece of clothing, will create the perception that your business is well-established. Consumers will assume that you are well-known around town and, therefore, dependable. With this credibility, people will readily submit their trust to your positive reputation.
4. Consumer Loyalty
Give your faithful customers a way to demonstrate their support in their everyday lives. Simply wearing your t-shirt or hat, allows them to announce their love for you! This will provide an endorsement for your business and will spark conversation between loyal and potential customers.
Consider the piles of t-shirts that you own. Or the number you’ve given away to GoodWill. T-shirts are so often accumulated but rarely discarded- especially those with a great design. If your corporate apparel is a favorite in the wardrobes of your customers, their brand support will serve you for a long time.
6. Gain Ambassadors
Who are the people that are most likely to use your product? They are likely the ones who will interact with a community of those who need it. So, be sure that those who love your brand represent it well. If they are dressed in your branded apparel, they will likely entice potential customers to share in the benefits of your business!
7. A place to start
According to the Advertising Specialty Institute, 85% of consumers will remember an advertiser’s brand if they are given a free t-shirt. While revenue from your apparel might sound like a great side gig, you might need to consider giving away some cool t-shirts for free. But don’t worry, it will be a profitable investment for you in the end! So grab a t-shirt cannon and start gaining a strong foundation of loyal customers!
So now, though you may realize the value of corporate apparel for your company, you may wonder where to go from here. After all, just any old t-shirt with a poorly executed design won’t do the trick. Just think of the number of forgotten t-shirts you’ve retired as painting shirts. So, how can you make sure that your branded apparel is effective and well-loved by its recipients? Here are a few questions to ponder and tips for creating effective brand-promoting apparel that is sure to stand out among the competition!
Questions to ask yourself and tips for effective corporate apparel:
- What image are you trying to show here? Do you want something that is hip and trendy? Do you want it to be more modern and clean? All of these questions will help in the design as well as what kind of material to use with your apparel
- What colors or design elements are best associated with your company? If you are looking to affirm your brand, you don’t want to choose something that is way off your corporate color scheme. If all your signage is in red, you wouldn’t do all your apparel in green (unless you’re going for a Christmas theme!)
- How often will this be worn? If this is a staff shirt, they may be wearing it daily, and choosing a material that is hard to clean may not be a good option.
You may also want to look into what new options are available to you. At Documedia, we also offer dye-sublimated clothing. This process allows us to create an image, print it on transfer paper, and through pressure and heat transfer the image onto the clothing. Because the image does not need to be any particular design, we can create designs that cover the entire shirt and create a unique and new way of showing off your brand.
Green corporate apparel:
While branded apparel is a great marketing tool, it can come with a few negative impacts. One of the major implications of mass-produced apparel is the environmental impact. So, it’s important to consider where your resources and materials are sourced. Make sure that while you promote and build your brand, that it takes as small of a toll on the environment as possible.
It may come as a surprise, but to produce a regular t-shirt takes 2,700 liters of water. That is the same amount of water that an average person will drink in 900 days. There are billions of articles of clothing that are made every year. There is also a continuing process in the fashion industry to sell more clothes at a lower price. To make money on that process, less of these clothes are made with any level of quality and will be thrown away after a few months. These clothes fill our landfills and make clothes the second largest polluter in the world after the oil industry.
Eco-friendly Fashion House
With these facts, many organizations are putting more thought into how they make their clothes. You may be seeing different brands that are marketing themselves as Eco-friendly. But what exactly does that mean? For some, it may be the actual fibers that they choose to use in their clothes. Cotton and linen and natural fibers like these are much more friendly to the environment, whereas synthetic materials like polyester and nylon are made through using fossil fuels and emit large amounts of carbon dioxide while being made. There is also the way that the clothes are made. Many Fashion Houses have used labor in countries where people are underpaid and treated poorly.
As you look to take care of the earth, it may be time to look in your closet. If you are looking to utilize more eco-friendly clothes in any of your future marketing, promotion, or sales needs, please consider calling us. We have several Earth-friendly corporate apparel items from which to choose for your promotional endeavors.
When it comes to corporate branding, do not overlook the value of corporate apparel! With a great design, your loyal customers will serve as an essential marketing tool for your business. Invite them to share in the endeavors and success of your company. For all of your branding apparel that is effective and even environmentally friendly, do not hesitate to call on us at Documedia!