When looking at the right paper for your project there is only one word that comes to mind to describe this process. Overwhelming. There are literally hundreds of different types of paper to chose from and they all seem to have something that is supposed to make them stand out or make them better. But the end result is just you being more confused. Well that is simply unacceptable my friend. So here is a little bit of information to give you a headstart.
Before you start designing – ask yourself these questions
• What do you want this project to do? That may seem like a given it is so important. You may think that you just want to get out new information so therefore you should have a flyer. But maybe a trifold will be a better fit for what you are trying to get across.
• How is the piece going to be distributed? Are you going to hand them out at a convention? If so you may want to have paper that will show off some bright graphics. Or you may be mailing them. If so the weight of paper will effect your postage so you will want to look into what you have budgeted for that.
• What type of impression are you hoping to make? Is this a more formal document that needs to be taken very seriously? Or are you wanting to go a little out of the box and try communicating in a whole new fashion. Are you showing off your creativity?
• How durable does this piece need to be? If this needs to last for awhile in the hands of your client you may want to chose a thicker paper that will withstand pocket shoving and briefcase shuffling.
• Will you need to write on the piece? If you are mailing the piece maybe this is not important. But if you are personally handing out the item, this one detail is so important. Instead of that smudged quote or indecipherable instructions chose a paper with no coating so that all your marks are clearly readable.
This is just a start on what to consider when choosing the right paper for your product. Of course you can always speak to a representative at Documedia. We want to help you succeed in every possible way.