I was talking a dear friend recently who was recounting a story from when he was in high school. As a nerdy but energetic 15 year old he decided to create business cards for himself. He then proceeded to go on Microsoft Word and designed his business cards which touted his many achievements and his own title. What title does a 15 year old boy give himself you may ask? Man of Action. His many accomplishments included slaying dragons, saving damsels, harvesting bees, riding wild stallions and maintaining a 3.75 GPA. This had to be one of the most charming stories I had heard in some time but got me thinking about branding.
According to entrepreneur.com branding is defined as “ The marketing practice of creating a name, symbol or design that identifies and differentiates a prodcut from other products.” What you are really creating by branding is a way to show how you stand out among your competitors or other businesses. Your brand is your foundation. You need to know what kind of business you are or want to be. If you are letting other people or consumers define this for you then you are always fighting up an uphill battle.
After you have spent some time defining who you are, what you do and how you do it you need to get the word out! Make sure you design a great logo and put that logo everywhere. Write a tagline that encapsulates who you are or what you do. This will need to be known just as much as your logo and can be put on anything to help build brand recognition. At Documedia we are here to help you in all your branding needs. We offer a wide variety of ways to let your logo and tagline be seen and known. From apparel, to pens to business cards we can create a special piece that really drives home your messaging. Even if you just need to let the world know that you are a man of action, we have something for you.