Google Trends recently published a map showing off each state’s most misspelled word. The map shows off the top searched “how to spell” word, and the results are quite interesting. Here in California people are seeking the correct spelling for “beautiful” while in Georgia people are wondering what is the proper spelling of the word “gray.” Both Arkansas and South Carolina desire to know the spelling of “Chihuahua” while New Jersey would just like to know how to spell “twelve.” Both West Virginia and Connecticut have been influenced by Mary Poppins and have looked up the spelling to “Supercalifragilisticexpialidocious” And maybe most funny is that the people of Wisconsin are desirous to know how to spell their own state’s name.
Where this information does make for fun blog fodder or a great conversation starter, it did start us thinking about our reliance on technology for simple tasks like spelling. As personal computers, word processors and personal cell phones became more prevalent, so did auto-corrective typing technology. Back in 2012, studies started being done about the effects of auto-correct. The studies were blaming this technology for a decline in the ability to spell stating that only one in five adults were able to spell words like “definitely” or “necessary.” More and more people are leaning heavily on their spell check to help them in their day to day conversations. The fact of the matter is that these technologies are not going anywhere. In fact, there continues to be a rise in talk to text technology that may at one point surpass our day to day typing and texting.
What we do know is that regardless of our ability to spell certain words, that has not changed the value of spelling words. It is still critical to be able to put forth information in a way that will be easily understood by your readers. So as you move forward in your branding and marketing, please make sure to be proofreading your work. You’ll always be happy that you did.