The rhetoric for marketing progress claims that newness, change, and innovation is inherently better. With online advertising tactics, we’ve seen an influx of pop-ups, emails, and social media ads. And while this is a useful and often effective approach in an increasingly digitized world, there seems to be something missing.
We believe that though Apple, Facebook, and Google reviews seem to have authority over consumers’ decisions, there is still a place for some old-school marketing techniques. In fact, signage is a necessity that your business should not go without. It is valuable for a variety of purposes and will take your business to the next level of marketability!
Reasons why you need signage!
1. Brand Recognition
A sign with your company’s logo will reinforce its brand. And as that brand becomes more recognizable, consumers will be more likely to work with you! People look to partner with an organization with which they are familiar. This establishes trust and assurance that they are choosing the right company. So, make sure that people know who you are and keep you in mind for the next time they require your services.
2. Promoting Promotions
Let people know about the promotions you offer. Most consumers are in search of the best deal. And when a great and valuable product is on sale, they know they’ve hit the jackpot! A promotion could be what makes the sale. So don’t let it go unnoticed. Signs are an eye-catching tactic to let your customers know that something special is taking place.
3. Unmatched Exposure
Signs are the world’s most underpaid salesmen. When placed in public view, they provide 24-hour brand exposure, 365 days a year. No matter the day, nor the hour, people are provided with information about your business.
4. Cost Effective
When marketing for your company, it is necessary that you invest in a variety of tactics. You’ll want to reach people on all fronts. However, this can quickly become a costly endeavor. That’s why signs are a great choice, giving your wallet a break! Signage is an effective yet inexpensive way to promote your business.
5. Location Information
Let people know where you are! Though your online presence has quickly gained significant importance over recent years, your physical location is still valued among consumers. So make sure that passer-byers know where to find you. This can be accomplished in the form of exterior signage near roads and sidewalks. Don’t miss out on this opportunity!
Signage will be an ever-significant portion of your business’s marketing. Its value, cost efficiency, and practicality are unmatched. So don’t overlook this oldest trick in the book. And when you require this printed version of your brand to post all over town, do not hesitate to give us at Documedia a call!