“Sometimes you have to take a break from being the kind of boss that’s always trying to teach people things. Sometimes you just have to be the boss of dancing.” – Michael Scott, “The Office”
The words of everyone’s most beloved yet somehow equally despised boss, Michael Scott are seldom business-wise and almost always foolish. Yet, we have to agree with this particular piece of advice. Because after all, at the end of the day, your business is made up of employees. And your employees are passionate, funny and sociable humans. They are great at their jobs, but they also like to laugh. They like feeling appreciated and respected and ideally hope to enjoy their work. So to maintain a tolerable work environment- one in which people would like to remain- you’ll have to appeal to their human side. Plus, we ascribe to the belief that we could all use a dancing break every once in a while.
There is a heart and soul to every company. Behind each idea, innovation and success are smart and talented employees. Your business could not flourish without these hard-working members of your team. That’s why it’s crucial to cultivate a work environment that will accomplish two things: retain current employees and attract new, prospective talent. This all starts with employer branding.
What is Employer Branding?
This aspect of your company aims to communicate that your organization is a great place to work. It emphasizes your mission, values, and culture, making your business attractive to job seekers. So, to keep your employees happy (and loyal!) and to get the best talent on board, be sure to market your company accordingly. Disclaimer: it might take a bit more than a monthly box of donuts in the break room or a Dundies awards ceremony.
Value of Employer Branding:
This may seem like a lot to take in. But not investing in employer branding is costly. It’s significant for your HR and recruiting budget, your costs per employee, and ultimately, your bottom line. According to LinkedIn, a bad reputation as an employer can cost about $5,000 per employee. Additionally, they’re likely to spend 10 percent more per new employee hired. On the contrary, when employer branding was implemented, statistics showed that recruiting costs dropped an impressive 43 percent. While the initial investment may seem steep, you’re likely to see significant benefits.
3 Ways to Implement Employer Branding:
Employer Branding Is Accomplished In A Number Of Ways.
And for each that you implement, keep in mind that people are visually oriented. Whatever it is that you’d like to convey, make sure that it is understood within a first glance. Utilize a well-designed logo in all aspects of your company as an easy and effective way to promote your brand. And when you’d like for this logo to be put to good use- perhaps on a t-shirt or pen or canvas bag- do not hesitate to give us a call.
We at Documedia can print your brand on everything and anything you can imagine. Announce your mission, values, and culture for the benefit of all aspects of your company! You might even find it reasonable to throw an employee dance party or two. Now, we’d like to leave you with some inspiring, true and ever-wise words as you embark on your employer branding journey:
“People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.” -Michael Scott, “The Office”