Printing is among the greatest innovations of humankind.
The ability to write something down and then share it with others is remarkable. It has changed the way that we collaborate and promote ideas. It is how we tell stories and form unity across cultures and generations. And we at Documedia are proud to take part in this special tradition.
Despite its fundamental usefulness, printed media has changed in several ways over the years: from the first book in China in 868, to the first paper mill in France in 1338, to the invention of the Xerox machine in 1938. But now, in 2019, we ask: what is its fate in the digital age? Who could have imagined a mere 100 years ago that our world would soon be so computerized? Companies boast their paperless initiatives, newspaper sales are way down, and screens have made their way into every household. It seems that the world has become entirely digitized and now there’s no room for print. Right?
Though the world of media is changing (and quickly!) we have concluded that there is still a place for print. In fact, it is uniquely useful in this exciting and progressive time. Check out these three reasons why we believe that print is not dead!
#1 Print is Engaging
A handwritten letter is undoubtedly better than an email. A package is more thoughtful than a gift card. And a tangible book will always beat a kindle. Forbes magazine reported that according to neuroscience, print is superior to digital content in many ways. Recent studies showed that printed text required 21 percent less of an individual’s cognitive effort. This means that it was both easier to understand and more memorable. So, to better engage your audience and to stick around in their memory, you might opt for print.
#2 Print Stands Out
Amidst your daily influx of emails and Facebook ads, we crave realness and authenticity. It seems like we are constantly bombarded with digitally advertised brands and products. So, printed material can be refreshing. It appears sincere- as if the person who created it really cared about their recipient. They put the time and effort into designing and printing the material that you can now physically hold.
#3 Brand Awareness
As previously discussed, people are more likely to remember a brand that is printed than one that is digitized. This is especially true when it is printed on a t-shirt or a canvas bag or coffee mug. By simply putting your logo on a tangible, useful thing, you’ve arranged for someone to carry your brand around, everywhere they go! That person becomes your biggest fan- your walking and talking advertisement. So pass on your advertising challenge and start handing out t-shirts!
Print and Digital Media Together
Print is not a thing of the past and therefore should not be overlooked. Instead, we ought to couple it with digital media for the best results. Statistics show that print marketing campaigns initiate about 60 percent of online searches. That’s why we at Documedia are excited about how print and digital media are coming together. The two can work to promote one another and produce better results for your business.
We believe that no matter our digitized fate, print will always have a place in the world. So, for all of your printing needs, for now, and in the future, call on us at Documedia. We’ll put your brand on anything and everything!