Millenials tend to get a bad rap in our society.
But the fact of the matter is that they are the largest generation alive today and with a majority of them making up the workplace, the way they spend money matters. If companies want a piece of their hard earned income, they have to pay attention to what interests Millenials. One of the aspects that drive sales for Millenials is packaging. How a product presents themselves influences buying patterns for people aged 18-37.
One of the reasons that packaging can be so useful in building sales numbers and brand loyalty is because Millenials believe that what they buy reflects back on themselves.
In the same vein of what a product says about them, Millenials respond well to packaging that speaks to their individualism.
As you look at your packaging, what branding can you do to help appeal to this massive market? If you need help with this, please feel free to call us. We can help you market yourself to this age group that loves a distinctive look.