When you think about toys, most people associate them with childhood.
And granted, it’s a fair assumption. As a child, most people had some form of a plaything that was their most beloved. It could have been a plush toy, a particular kind of doll or an action figure. Most people have wonderful memories attached to their toys and the times that they spent with them. You can see this so openly celebrated in the Toy Story movies. When someone comes across a toy that they had as a child, there is a strong sense of nostalgia that comes up.
However, we see a shift in how toys are used in today’s market.
They are still widely used to attract children, however in some cases that is backfiring. Toys are often used in kid’s meals and with growth in awareness of childhood obesity, this tactic is being re-thought.
We see new growth in using toys to market to adults, typically millennials between the ages of 18-34 years old. “For some, it’s a chance to recapture the careless raptures of childhood, while for others it’s a chance to escape the hassle and hardships of adult life – akin to other ‘mindfulness aids’ like adult coloring books and dot-to-dot.” (source)
We also have seen how many toy companies are creating marketing pieces that would appeal to more adults, like Instagram accounts that show toys in real life scenarios or marketing pieces that show real children interacting with their toys and not staged play. These pieces are usually made to either build trust and relationship with parents over the children themselves.
We think that toys will continue to be an excellent way to reach your targeted market. For example, having marketed plush toys in your waiting room can be a unique way to show parents you care and make your children consumers happy. For more ideas about how toys could help your brand, contact one of our representatives today.