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Full Color Printing: Tips for Effective Corporate Promotional Material

January 2nd, 2012

Every color in the visible spectrum has a different impact on the viewer’s minds. This is what energy scientists confirm based on different studies. Experts at Documedia also believe that colors can change opinions and the right colors can make a lot of difference to your corporate promotional campaign if used strategically. Full color printing is considered to be one of the best and most effective printing methods when it comes to marketing and advertising. However, most people get easily confused with color choices when printing corporate promotional material and hence end up with less than impressive designs. Here in this article, we will take a look at some tips on full color printing as suggested by experts at Documedia.

Full Color Printing: Tips on Printing Great Promotional Material

Given below are a few great tips on creating an impactful marketing/advertising campaign with full color printing:

1-      Single message: It is always easier to sell a single idea than selling multiple ideas. According to experts at Documedia, propagating a single idea with full color printing enables the audience to focus better on the marketing material, which further helps to get your marketing message across.

2-      Uniqueness- The whole effort of using full color printing method would go futile if you just copy a popular idea. Full color printing cannot create an impressive impact unless it is utilized in a better and unique manner. For this you will need to do a bit of research. Browse through the marketing material of other companies and improvise their ideas and give them your own unique touch instead of just copying them.

3-      Company’s image- While designing marketing material in full color printing, there is great scope for companies to reflect their corporate image. Ensure that the design clearly communicates what the company is all about. The design should incorporate your logo, your company colors as well as other elements such as graphics to get your message across to the target audience effectively.

A good printing press always has brilliant ideas to offer to their clients. To ensure best quality printing, contact Documedia. They have a good reputation as a competent online printing company for both official and personal printing purposes.

 

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I’d like to commend Documedia Group on the great work you’ve done in meeting and exceeding Community Bank’s requirements for collaterals, branch forms, stationary items, promotional products and other printed material. You always go the “extra mile” whenever we have special requirements or last minute changes on a project. I can always count on you to deliver a quality product with exceptional service

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Westpac Material has employed the services of Documedia Group for over 15 years and have provided or business with excellent support and services with all aspects of our printing requirements. Their professionalism, excellent knowledge of the printing industry, quality, service, price, and ease of conducting business has been a major factor in the success of Westpac’s impressive and extensive advertising for the drywall industry.
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We have been a customer of Documedia from the beginning and have been thoroughly satisfied with the professional customer service, the quality of their products, and the adaptability of their organization to our needs.  No vendor works harder at keeping our organization stocked with the right product at the right time.  Throughout the years, in addition to printing our business forms, whatever special project we have, from location maps to promotional items, have been handled brilliantly and we’re always impressed with the personal touch we get from every person we deal with at Documedia.

-Jack Scarsi,
Vice-President of Operations, USAirconditioning Distributors

Working with DocuMedia Group has permitted us to more accurately plan our expenses and distribution throughout our main office and satellite locations.  We get our critical need products where they’re needed when they’re needed at a great price-point.

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Purchasing Manager, Supercare Medical Inc

It has been a very positive experience working with Larry Cree and he has done an excellent job with our outsourced printing projects. Not only are his products competitively priced and of excellent quality, Larry is always highly responsive to our needs and extremely diligent at follow-through and commitments.

-Sherri Nolan,
Vice President Regional Marketing, Fidelity National Financial, Inc

Bob and Michele Morris are wonderful people. They have ALWAYS done excellent work for us with printing and promotional products projects.  They never go over budget, they make absolutely certain to always finish on time, and their service is outstanding.  If you need anything, they are the best!

-Karen Wylie,
Deputy City Manager, City of Mission Viejo

One of our valued retail customers presented us with the opportunity to expand our product sales in their stores provided we could adapt our point-of-sale packaging for an immediate roll-out.  Documedia worked with its manufacturing partners to complete the design, production, and delivery of 25,000 full-color prime packaging labels, all within 36 business hours of the call to action.  We were able to meet the new packaging guidelines in the time allotted, proving we were responsive to our customer’s needs, and delivered our product in time for our customer to realize immediate resale revenue.

-Steven Montoto,
Inland Premium Packers

So happy with the service. Thank you so much. Will do business again with you for sure.

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Pacific Prime Produce

Thanks Larry and I just wanted to say that it was both easy and efficient to work with you on this order for our new citations.  Thanks so much and I will definitely be using you for our future reorders.

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Police Services Secretary, City of Rancho Santa Margarita

My project was to develop a representative “coffee table” book of historical photos and a comprehensive history of my organization in recognition of a major milestone anniversary. Documedia was selected as the printer and publisher for this project, and with the combined efforts of Larry Cree and designer John Morrison, we were able to produce a fine addition to our organization’s history collection. The first 100 copies of this beautiful book were delivered just last month, after many months of collecting, composing, editing, finessing, and – finally, publishing. All the organization’s staff will see for themselves how wonderful their heritage is! We anticipate needing more copies of this soon! Thank you so much, John and Larry, for your immense patience and professionalism with this project.

-Kathleen Wade

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