For the ultimate success of your business, a good brochure is crucial. This is because a brochure acts like a window to your company and the offerings provided to your clients. It is a great way to make a good impression on the audience. Read on for some useful tips from the experts at Documedia on the three things your company brochure must have.

Get the Most Effective Brochures with Documedia

A brochure is a vital marketing tool that provides your company’s executive summary to the whole world. In order to make the most of your company brochure, here are three important things as suggested by Documedia’s printing experts.

• Highlight your company’s USP

Every brochure should be rich in educational content that. One thing that sets your company apart from the competition is your USP. This is what you need to communicate to your target audience. Always remember, your USPs should be unique and should be communicated effectively to tell the prospects why they should choose your products/services.

• Make an offer of a lifetime

The main objective of a brochure is to temp the reader to buy your product or service. You can do so by offering him solutions to the problems he might be facing via your products and services. The other things that really attract customers are freebies. So, make enticing offers, such as a money back guarantee, some special privilege, free coupons and discounts. You can come up with your own reward program for first time buyers and loyal customers.

• Substantiate your claims

Of course your brochure will try to sell your services/products. However, make sure that you back up all your claims with evidence. You can use research results, testimonials, quotes or even articles and press releases. This is what will add credibility to your claims and build trust.

So, if you are planning to have a brochure created for your business, contact the experts at Documedia today. They have vast experience in designing and printing outstanding brochures.

No one can negate the fact that the incessant growth of the electronic medium has affected the magazine and book printing business to a large extent. However, there is one more well proven fact that no one can dismiss either. The fact that nearly millions of flyers are printed every year by a single printing company confirms that even in today, flyer printing is a vital promotional tool for businesses of all sizes. Experts at Documedia suggest that flyers with a unique and interesting look are more effective than the more common looking ones. Read on to explore how you can give a bold face lift to your flyers.

The Latest Trends in the Flyer Printing Industry

With millions of flyers being printed and distributed every day, your promotional flyer can only leave its impact on the reader’s mind if it is unique. According to the experts at Documedia, the ways in which you can create unforgettable flyers include:

• Add interactive elements

Adding elements that get a response from the reader are very effective in making your flyers memorable. Flyers can include several fun elements, such as paper pop ups, puzzles or crosswords related to the product or service they are advertising. In this way, the flyers manage to capture the attention of the audience.

• A multipurpose flyer

Don’t you feel bad when see your flyers scattered all over the road? But what do you suppose the people to do after reading the flyer? Once they’ve gone through the information, it becomes useless to them. However, now you can customize flyers and make them more useful. Jazz up the flyers with card holders, ticket slits or even pen containers, and turn them into a something that will be looked at repeatedly rather than being trashed after the first glance.

• Change the shape

The first and easiest way to make your flyers memorable is moving away from the stereotyped rectangle flyers. Give a completely new look to your flyers by using uncommon shapes, such as rounded flyers or even silhouette flyers.

So what are you waiting for? Contact Documedia’s printing services today and get the uniquely designed flyers that do wonders for your business.

Table napkins may be one of the smallest details, but say a lot about the quality standards of the wedding preparations. With impressive table napkins, you can easily leave a lasting impression on your guests. This way you will also have a special table decoration without spending a fortune. Printing professionals at Documedia suggest a wide variety of options for wedding napkins in terms of style, design and printing technique.

Types of Customized Wedding Napkins

Given below are the different options one has with wedding napkins today. Find out special features you can have on your wedding napkins:

• The most basic choice you get for wedding napkins is one-ply, two-ply and three-ply. When compared in the same paper or cloth stationary, the price slightly increases with the increase in plies.
• While you can have one standard size for every purpose, printing companies also print personalized napkins for cocktail dinner, beverages, cake, lunch as well as casino. Each napkin differs from the other in size and sometimes even design. For example, a 5 X 5 napkin is kept on beverage and cake tables, whereas a 6.5 X 6.5 napkin is used for lunch and dinner.
• A lot of brides prefer paper linen napkins today due to the smooth feel and rich appeal. Since this kind of paper stationary is strong, you can use most advanced printing techniques for lettering and printing graphics. Thermal printing, digital printing, foil imprinting and even embossing can be done on paper linen napkins. The bride and groom can print their favorite love quote, song, photos or even the initials of their names.
• When printing customized wedding napkins, one can choose from more than 24 colors, with an option of single color to four-color ink printing on the napkin.

For your special day, don’t settle for average, contact Documedia, and print most impressive wedding napkins. They use state-of-the art technology for printing and the printing professionals at Documedia keep up with the latest trends in wedding napkins to give you the best advice and end product.

While a lot of printing professionals are unable to make optimal use of the photographic grey card, it can be helpful in many ways with the right knowledge. Grey cards are most useful when one has to bring about a color shift while printing black and white in color. Since many laypersons as well as professionals struggle with fixing a monochromatic tint in B/W color, printing professionals at Documedia have some simple tips on how to do it. All you need is the B/W test print, grey card and photograph of both print and card.

Fixing Monochromatic Tint in B/W Printing in Simple Steps

Here is how you fix a monochromatic tint when printing in B/W:

• Run off some B/W test prints to find a noticeable shift in the color of the print. In order to make the change more clear, photograph the grey card as well as the test print in the even light in which you wish to view your print.
• In order to transfer the white balance from the grey card, process the raw file with great care.
• After processing, add a curve adjustment later to the B/W print image and then add either a vibrance, hue or saturation layer to the image.
• Turn up the vibrance, since this will help make the tint clearer and more visible in your print. However, make sure that the grey card is still grey. In case the grey card has changed to some other shade, go back to the raw file and repeat the process again.
• Once you receive the grey card as it is after adding the vibrance adjustment layer to the image, go back to the curve adjustment layer and click on the mid grey part of your test image in the print.
• When the test image becomes neutral and the grey card retains its tint, you can save the curve to be used as a correction curve on monochrome image. However, make sure the printer is not already in a specific monochrome print mode.

In this way, anyone with only basic knowledge of printing and fixing B/W prints can easily fix a monochromatic tint. However, if you wish to save time and give a professional look to your print, contact Documedia. While their printing services are affordable, their printing professionals are highly experienced and qualified.

QR codes or Quick Response codes have really caught the imagination of the  people and can be seen everywhere, from store fronts to magazines, business cards and newspapers. Moreover, these black and white square patches are increasingly being seen on the calendars as well. If you are printing calendars for your company, you can add mysterious QR codes and indicate that the customers can scan the code to learn more about your company or to get great offers. Since QR codes can be scanned using smartphones, you will trigger a lot of online interaction with this move. If you are thinking how a QR code can help you in your business related endeavors, read on.

Benefits of Printing QR Codes on Calendars

Here are some of the advantages you stand to gain when you print QR codes on calendars or other print material:

• Give access to more information

Attach the link of your own website to the code and send people right to your site just a click. Customers who wish to know more about the products and services you offer will have instant access to your website.

• Integrate social media and online interaction

You can add a link to your social media pages, such as Facebook page, Twitter ID and LinkedIn profile by having the customers scan the QR code you provide. You can even have people like your Facebook page or become a fan with just a click on their smartphones.

• Give access to multimedia links

If you have a video, PowerPoint presentation and other multimedia links to promote online, you can do so with QR codes on calendars.

• Call to action

A lot of companies add QR codes to calendars to let people call them, vote, send an e-mail and even donate for their not-for-profit campaigns.

People look at the calendar on their desk or the one hanging on the wall every day. Therefore, they are more likely to scan the QR code on calendars than those in magazines or newspaper.

If you wish to print impressive calendars with QR codes, contact Documedia. They have both experience and expertise when it comes to printing high quality QR codes on calendars.

Business owners can spread awareness about their products and services with business cards, without spending a whole fortune on printing them. All you need is to put constructive thought into designing the cards. In addition to using good quality stationary, an attractive color scheme and an appealing design format, businessmen should also look for expert tips on the content of the cards, say printing professionals at Documedia.

Read on for the key points to keep in mind while deciding on the content of business cards for your company.

Three Key Points to Remember While Designing Content for a Business Card

Here are some tips on how to create effective content for business cards to help spread maximum awareness about the products and services offered by your business:

• Utilize the reverse
It takes only a few dollars, say up to $20, to have reverse side of more than1000 business cards printed with the desired content. You will get ample space to communicate better with prospective customers by adding information rich, interactive content on the back. You can add testimonials from customers, your bio, company’s motto, calendar, etc, in the additional space.

• Add the USP
Every company has a Unique Selling Proposition (USP), on the basis of which it separates itself from the rest of the companies in the industry. Do not lag behind in announcing your USP to the world, since this is what sets you apart from the competition. For some companies, it may be the price, while for some it is the quality assurance that makes them stand out among the crowd.

• Explain what you do
Do not forget to add a one-liner about what you do in the business card. Whether you add it as a tag line for the company or as additional information, do not forget to add it. Often, the company’s name alone is unable to explain what it has to offer and an explanatory line can rescue the business card.

There are several other tips that printing experts at Documedia would love to share with you. Contact them RIGHT AWAY if you wish to print impressive business cards for your company or any other material for that matter. They offer affordable yet high quality printing services to satisfy each client.

The Print Services & Distribution Association (PSDA) selected Larry Cree of Documedia Group as the Grand Award Winner in the Commercial Printing- Books category of the 2012 PEAK Awards.

PSDA’s PEAK Awards program recognizes excellence in print and marketing services by promoting projects and programs that display innovation, excellent quality or produce great return on investment.

Larry won this prestigious industry award for his entry “Orange County Public Library Anniversary Book.”  The award will be presented to Larry and Documedia Group at the 2012 Print Solutions Conference & Expo in Baltimore, Maryland on June 5.

This is the fourth PEAK Award presented to Documedia Group.  Previous recipients are Doug Warneke, Linda Sandison, and Greg Board. The next time your project needs innovation, excellence, and great ROI, contact Documedia. We have a lot more PEAK Awards in us!

Congratulations, Larry, and thanks for being such an important component of the Documedia Team!

Apart from exciting prizes to win, marketing strategies that use raffle tickets can help in attracting more participants for the raffles. Selling pre-printed raffle tickets does nothing more for the charitable or fundraising event than identifying the buyer. However, customized raffle tickets have the potential to market an entire event/organization effectively as well as win new donors for not-for-profit trusts. Many organizations use raffles to connect with their customers as well. Here we discuss how to print raffle tickets that promote the brand value of your organization.

How to Print Impressive Raffle Tickets

Here is a list of designing tips for raffle tickets that will help an organization market itself well as well as spread awareness about an event:

• Place a logo

Leverage any known logo of the organizing group. If your own organization’s logo is well recognized by the local residents, then use it for selling the maximum raffle tickets. However, if the event is sponsored by a famous company, place their logo to attract more participants, donors and audience.

• Add an image

In order to make the raffle ticket attractive for the buyer, you can even choose to add an image. Any kind of image, ranging from the organizer’s photo to an inspirational image, can improve the desirability of the raffle tickets. A lot of organizers like to place their country’s national symbols on the raffle tickets as well.

• Add conversational/informative text

In order to connect with the audience better, you can add a text column for the donors and participants to fill. Both donors and raffle participants can fill their names, phone number, e-mail address and even company’s name on the ticket. This will ensure that their name is announced for the contribution they made or for the prize they win. You can even add a few instructions to the raffle ticket to guide the audience better through the event.

Expert printing professionals at Documedia are experienced in adding many other attractive features to raffle tickets through different printing techniques. Contact them right away if you wish to print world class raffle tickets at affordable prices.

Most voters decide their favorite candidate after listening to their speech for the first few minutes or by judging them on the basis of their political signs. While developing a great speech requires dedication, honesty and extensive practice, candidates can use tips from expert printing professionals at Documedia to print impressive political signs. Whether you are running for a sheriff, senator or even for the President of the nation, find out how to get maximum positive attention through different election signs.

Tips on Printing and Promoting Good Election Signs for a Political Campaign

Here is a list of political signs that can be made impressive by using the below designing/printing and promotional tips:

• Magnets/bumper stickers

Candidates are required to travel a lot in a political campaign. Why not leverage all that travel with the help of political magnets. Make sure you include catchy icons and the name (either the first or last name) to attract people’s attention and increase recall value of your campaign. With car magnets, people will also know how actively you are travelling during the political campaign.

• Yard signs

Although bigger yard signs grab more attention, be the one who deserve the votes by keeping the size to what is allowed by the law. Remember to include a disclaimer revealing who paid for the yard signs. This is required by the law too.

• Stickers

Make sure you distribute more and more stickers at press events or political rallies. Keep it simple and attractive by using two tone color combinations, just your name and the year in which you are running for election. Request your loyal supporters to stick these stickers on their automobiles and house doors.

• Banners

You can utilize banners to spread the word. You can print your picture on the banner but make sure you are smiling in the picture and are well dressed. Use most areas of the country, state or city to paste billboard banners or use podium banners whenever you are up for an election speech or debates.

If you wish to print world class political signs that stand out both in terms of quality and affordability, contact Documedia. They are the leading printing professionals who have built a strong reputation due to their high quality standards and business ethics.

Having originated in southern Italy, raffle is a popular game organized by various charitable trusts, schools and other groups and institution for raising funds in different countries. Organizing raffle ticket games can be very profitable for any business, whether it is small, medium or large in size. However, selling raffle tickets can be challenging at times. Therefore, use the tried and tested fundraising tips that are discussed in this article to invite more buyers in less time.

How to Sell More Raffle Tickets?

Here are some effective tips on fundraising via raffle tickets that you can use to sell more raffle tickets within a given period of time:

• Invest on visual appeal

Raffle tickets can be printed for as low as 1000 tickets for $10 or as much as $1 for each ticket, depending on the look and appeal of the ticket. Often buyers are encouraged to buy tickets going by the quality of stationary used to print the tickets. You can choose from hundreds of attractive templates and images to print impressive raffle tickets. In fact, printing professionals at Documedia even customize the raffle tickets according to each client’s requirements.

• Make use of local media

Local newspapers, radios and news channels are read and watched by almost every family within your locality. Using the already established media of the town will spread maximum awareness about your campaign among the local residents.

• Bonus/incentive system for the sales persons

Selling raffle tickets is all about pushing the limits and setting bigger targets. With the right encouragement, you can inspire the sales executive to sell more raffle tickets each day. In order to do so, introduce a bonus system or simply keep an attractive prize for the person who sells the maximum number of raffle tickets by the end of the campaign.

If you wish to print high quality, attractive raffle tickets for the next fundraising event at economical rates, contact Documedia. This company is a leader in the field of printing, using only the best stationary and employing experienced printing professionals to satisfy each customer.