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Designing Tips for Impressive Business Brochures

January 18th, 2012

According to motivational speaker Bo Bennett, “Affiliate marketing has made businesses millions and ordinary people millionaires.” And printing consultants at Documedia suggest brochures as the best promotional material for both small and large businesses. However, the quality of a brochure depends largely on the design. Here are some impressive designs ideas that can help you get started with a high quality brochure.

Four Designing Tips for Superior Quality Brochures

Using the following designing tips can help you create a great business brochure that will stand out amongst the crowd:

1-      Less words more graphics

The main message that you want to send to your target market should always be printed in an interesting form. Images and graphics used strategically in a brochure bind the reader’s attention. No one likes to read cluttered paragraphs in promotional material. Therefore, use info-graphics, cartoons, motivational images, etc, to convey the message.

2-      Choose a standard size

While there are various sizes and forms of brochures available to choose from, standard sized brochures are recommended by the experts at Documedia. Small businesses will incur lower printing costs and errors will be minimized, since the printing industry has more experience with standard layouts.

3-      Color preferences

Full color printing is more effective than black and white printing. Studies prove that certain colors have a positive impact on the viewer. Based on an internet research about colors, ask your designers to incorporate encouraging colors. Yellow, green, orange and gold are some good choices. Note that the quality of the ink also affects the overall quality of the brochure.

4-      Right paper quality

A beautifully designed brochure generally is of no significance if it is printed on low quality paper. Experienced printing companies make recommendations for high quality brochure paper that you can choose from. Laser gloss, soft gloss and matte paper are some great choices to opt for.

In order to ensure that only the best printing techniques are used to create your business brochure, choose Documedia. They employ the best printing techniques and resources to develop superior quality promotional materials, including brochures.

This entry was posted on Wednesday, January 18th, 2012 at 1:57 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Designing Tips for Impressive Business Brochures”

  1. Nice Tips on Brochures Designing

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Vice President Regional Marketing, Fidelity National Financial, Inc

Bob and Michele Morris are wonderful people. They have ALWAYS done excellent work for us with printing and promotional products projects.  They never go over budget, they make absolutely certain to always finish on time, and their service is outstanding.  If you need anything, they are the best!

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Deputy City Manager, City of Mission Viejo

One of our valued retail customers presented us with the opportunity to expand our product sales in their stores provided we could adapt our point-of-sale packaging for an immediate roll-out.  Documedia worked with its manufacturing partners to complete the design, production, and delivery of 25,000 full-color prime packaging labels, all within 36 business hours of the call to action.  We were able to meet the new packaging guidelines in the time allotted, proving we were responsive to our customer’s needs, and delivered our product in time for our customer to realize immediate resale revenue.

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Inland Premium Packers

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Pacific Prime Produce

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